How do you recommend identifying fair value for a lender to have a banner ad on a realty website, given that their website is a standard platform for their business?

I would strongly recommend that a third party valuation company be hired to assign the value for your banner ad on the real estate agent’s website. There are CPA firms or website valuation companies than can provide you with a statistical valuation for a banner on a particular website.

Note: This transcript has been edited from the March 2015 RESPA Section 8 webinar for clarity and completeness.

Answered By: Marx Sterbcow